9781784621926 - the anatomy of humbug: how to think differently about advertising von feldwick, paul (15 Ergebnisse)
- Hardcover
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Zustand: Good. Good condition ex-library book with usual library markings and stickers.
Sprache: Englisch
Verlag: Troubador Publishing, United Kingdom, Market Harborough, 2015
- Softcover
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Paperback. Zustand: Very Good. How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? In Paul Feldwicks radical new view, all theori…es of how advertising works have their uses and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common and often contradictory beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication. Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought. TheAnatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
- Hardcover
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hardcover. Zustand: Very Good. The Anatomy of Humbug: How to Think Differently About Advertising This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maint…ained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Hardcover
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Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
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hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are n…ot satisfied. See all our books here, order more than 1 book and get discounted shipping.
- Hardcover
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
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HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
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Zustand: New. pp. 256.
- Hardcover
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Zustand: New. How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else? Num Pages: 256 pages, black & white illustrations. BIC Classi…fication: KJSA. Category: (G) General (US: Trade). Dimension: 224 x 146 x 23. Weight in Grams: 396. . 2015. Hardcover. . . . . Books ship from the US and Ireland.
- Hardcover
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- Hardcover
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Zustand: NEW.
- Hardcover
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Zustand: New. How does advertising work? Does it have to attract conscious attention in order to transmit a Unique Selling Proposition ? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous. or maybe something else.
- Hardcover
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Buch. Zustand: Neu. Neuware - How does advertising work Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition' Or does it insinuate emotional associations into the subconscious mind Or is it just about being famous. or maybe something else In Paul Feldwick's radical new view, all theories… of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication.Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought.The¿Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns.
- Hardcover
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Buch. Zustand: Neu. The Anatomy of Humbug | How to Think Differently about Advertising | Paul Feldwick | Buch | Troubador Publishing Ltd | Gebunden | Englisch | 2015 | Troubador Publishing | EAN 9781784621926 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: prei…gu.
- Hardcover
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Buch. Zustand: Neu. Neuware -How does advertising work Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition' Or does it insinuate emotional associations into the subconscious mind Or is it just about being famous. or maybe something else In Paul Feldwick's radical new view, all theories…of how advertising works have their uses - and all are dangerous if they are taken too literally as the truth. The Anatomy of Humbug deftly and entertainingly picks apart the historical roots of our common - and often contradictory - beliefs about advertising, in order to create space for a more flexible, creative and effective approach to this fascinating and complex field of human communication.Drawing on insights ranging from the nineteenth-century showman P.T. Barnum to the twentieth-century communications theorist Paul Watzlawick, as well as influential admen such as Bernbach, Reeves and Ogilvy, Feldwick argues that the advertising industry will only be able to deal with increasingly rapid change in the media landscape if it both understands its past and is able to criticise its most entrenched habits of thought.The¿Anatomy of Humbug is an accessible business book that will help advertising and marketing professionals create better campaigns. 208 pp. Englisch.
