ISBN: 9781737212515 - renegade marketing: 12 steps to building unbeatable b2b brands (7 Ergebnisse)

Paperback. Zustand: Very Good.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Zustand: New. In English.

Paperback. Zustand: Brand New. 186 pages. 9.76x8.86x0.47 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - Marketing has become ridiculously complicated, but yours doesn't have to be.With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: - Walk through a highly refined discovery process that culminates in finding your brand's purpose- Define your company's purpose in eight words or fewer- Build team support for new marketing initiatives while establishing your unique brand story, voice, and design- Assemble effective marketing plans that engage employees, inspire customers, and attract new business- Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation.…

Kartoniert / Broschiert. Zustand: New.