ISBN: 9781647829735 - the growth dilemma: managing your brand when different customers want different things (14 Ergebnisse)

Hardback. Zustand: Good. With depth, clarity, and a bit of humour, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

hardcover. Zustand: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Hardcover. Zustand: Brand New. 256 pages. 9.25x6.12x6.30 inches. In Stock.

Zustand: New. In English.

Zustand: New. 2025. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 256 pages. 9.25x6.12x6.30 inches. In Stock.

Hardcover. Zustand: Brand New. 256 pages. 9.25x6.12x6.30 inches. In Stock.

Buch. Zustand: Neu. Neuware - Porsches for soccer moms Finance bros in Patagonia Drive-through Starbucks What happens when your growth strategy creates conflict between customers You always want to grow your brand, but there's a dilemma: the more customer segments you target, the harder it becomes to avoid conflict between them. Sometimes attempts to court new customers can feel like a betrayal to your loyal base. Sometimes new customer segments rush to adopt your products and in the process unwittingly alienate your existing customers. And sometimes your growth strategy flies in the face of what your customers have decided your brand means to them.Brands must navigate these incompatibilities in order to achieve sustainable growth-or face losing more customers than they gain. Marketing experts and professors Annie Wilson and Ryan Hamilton show you how to manage this challenge with a fresh, simple framework for growing without imploding, helping you choose whom to target, how to avoid conflict between segments, and, crucially, what to do when the sensibilities of one segment clash with those of another.Wilson and Hamilton illustrate their framework with dozens of real-world cases. How did Supreme lose its coveted reputation among skateboarders How did a software update cost Apple a devoted customer base What did Gucci do when the cast of Jersey Shore started toting its handbags around And why are Crocs even a thing With depth, clarity, and a bit of humor, Wilson and Hamilton give you a better way to strategically select new target markets and manage multiple customer segments. The Growth Dilemma is your road map to brand growth.…

Zustand: NEW.