Isbn: 9781647826314 - mindmasters: the data-driven science of predicting and changing human behavior (21 Ergebnisse)

Hardback. Zustand: Very Good. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology?from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives?for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used?for good and for ill?and how we can gain power over the data that defines us. …

Hardback. Zustand: Good. A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology?from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that?In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives?for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used?for good and for ill?and how we can gain power over the data that defines us.…

Zustand: good. Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly. …

Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Hardcover. Zustand: Brand New. 224 pages. 9.25x6.12x9.20 inches. In Stock.

Zustand: New. In English.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Hardcover. Zustand: Brand New. 224 pages. 9.25x6.12x9.20 inches. In Stock.

Hardcover. Zustand: Brand New. 224 pages. 9.25x6.12x9.20 inches. In Stock.

Zustand: New. 2025. hardcover. . . . . . Books ship from the US and Ireland.

Zustand: New. &Uumlber den AutorDr. Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School, in New York.As a computational social scientist with a background in psychology and computer scien.

Zustand: NEW.

hardcover. Zustand: New.

Buch. Zustand: Neu. Neuware -A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives--for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used--for good and for ill--and how we can gain power over the data that defines us.Petersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg Englisch. …

Buch. Zustand: Neu. Mindmasters | The Data-Driven Science of Predicting and Changing Human Behavior | Sandra Matz | Buch | 240 S. | Englisch | 2025 | Ingram Publisher Services | EAN 9781647826314 | Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, 22083 Hamburg, gpsr[at]petersen-buchimport[dot]com | Anbieter: preigu. …

Buch. Zustand: Neu. Neuware -A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives--for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used--for good and for ill--and how we can gain power over the data that defines us. Englisch. …