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Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
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Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
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Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
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Verlag: Harvard Business Review Press, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
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ISBN 10: 1647826314 ISBN 13: 9781647826314
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Verlag: Harvard Business School Press, 2025
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Zustand: New. Über den AutorDr. Sandra Matz is the David W. Zalaznick Associate Professor of Business at Columbia Business School, in New York.As a computational social scientist with a background in psychology and computer scien.
Sprache: Englisch
Verlag: Ingram Publisher Services Jan 2025, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
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Buch. Zustand: Neu. Neuware -A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting.Petersen Buchimport GmbH, Weidestraße 122 a, 22083 Hamburg 226 pp. Englisch.
Sprache: Englisch
Verlag: Ingram Publisher Services Jan 2025, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
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Buch. Zustand: Neu. Neuware - A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology-from the pioneering expert on psychological targeting.There are more pieces of digital data than there are stars in the universe. This data helps us monitor our planet, decipher our genetic code, and take a deep dive into our psychology.As algorithms become increasingly adept at accessing the human mind, they also become more and more powerful at controlling it, enticing us to buy a certain product or vote for a certain political candidate. Some of us say this technological trend is no big deal. Others consider it one of the greatest threats to humanity. But what if the truth is more nuanced and mind-bending than that In Mindmasters, Columbia Business School professor Sandra Matz reveals in fascinating detail how big data offers insights into the most intimate aspects of our psyches and how these insights empower an external influence over the choices we make. This can be creepy, manipulative, and downright harmful, with scandals like that of British consulting firm Cambridge Analytica being merely the tip of the iceberg. Yet big data also holds enormous potential to help us live healthier, happier lives-for example, by improving our mental health, encouraging better financial decisions, or enabling us to break out of our echo chambers.With passion and clear-eyed precision, Matz shows us how to manage psychological targeting and redesign the data game.Mindmasters is a riveting look at what our digital footprints reveal about us, how they're being used-for good and for ill-and how we can gain power over the data that defines us.
Sprache: Englisch
Verlag: Ingram Publisher Services, 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
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Buch. Zustand: Neu. Mindmasters | The Data-Driven Science of Predicting and Changing Human Behavior | Sandra Matz | Buch | 240 S. | Englisch | 2025 | Ingram Publisher Services | EAN 9781647826314 | Verantwortliche Person für die EU: Petersen Buchimport GmbH, Vertrieb, Weidestr. 122a, 22083 Hamburg, gpsr[at]petersen-buchimport[dot]com | Anbieter: preigu.
Sprache: Englisch
Verlag: Harvard Business Review Press (1/2025), 2025
ISBN 10: 1647826314 ISBN 13: 9781647826314
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Zustand: Used: Like New. LIVRE A L?ETAT DE NEUF. EXPEDIE SOUS 3 JOURS OUVRES. NUMERO DE SUIVI COMMUNIQUE AVANT ENVOI, EMBALLAGE RENFORCE. EAN:9781647826314.
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ISBN 10: 1647826314 ISBN 13: 9781647826314
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Buch. Zustand: Neu. Neuware -A fascinating exploration of how algorithms penetrate the most intimate aspects of our psychology--from the pioneering expert on psychological targeting. 226 pp. Englisch.