ISBN: 9781626567405 - mobilized: an insider's guide to the business and future of connected technology (16 Ergebnisse)

Hardback. Zustand: Good. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. "Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder "This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail "Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft.…

Hardback. Zustand: Very Good. A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era. Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty-but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now. "Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." -Jonathan Badeen, cofounder and senior vice president of Product, Tinder "This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." -Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail "Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." -Kira Wampler, CMO, Lyft.…

Hardcover. Zustand: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. 1. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Zustand: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. …

Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: As New. Like New condition. Very Good dust jacket. A near perfect copy that may have very minor cosmetic defects.

Hardcover. Zustand: Very Good. Mobilized: An Insider's Guide to the Business and Future of Connected Technology: An Insideras Guide to the Business and Future of Connected Technology (AGENCY/DISTRIBUTED) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Zustand: New. Num Pages: 192 pages. BIC Classification: JFD. Category: (G) General (US: Trade). Dimension: 93 x 62 x 7. Weight in Grams: 386. . 2016. Hardback. . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 1st edition. 192 pages. 9.50x6.50x0.75 inches. In Stock.

Buch. Zustand: Neu. Neuware - A Silicon Valley veteran outlines what is required for a company to succeed in the mobile era.Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day "gold rush." More than a book on technology, this is a book about human nature and what matters most to us.Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products.Her Body Rule dictates that mobile products must appeal to our sense of beautybut beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products.Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now."Moatti gets what makes people fall in love with mobile. And now you get in on her formula. Business is too important to be left to luck. Ignore this book at your peril." Jonathan Badeen, cofounder and senior vice president of Product, Tinder"This book is rare. It looks at mobile with an insider's knowledge and deep caring about human beings." Chris Anderson, CEO, 3D Robotics, and New York Times bestselling author of The Long Tail"Moatti brings together art, science, real-world case studies, and practical advice to help your teams make sense of and succeed with mobile." Kira Wampler, CMO, Lyft.…

Zustand: New. SC Moatti is a mobile veteran from Silicon Valley and a recognized thought leader on mobile, innovation, and leadership. While serving as an executive at mobile pioneers such as Facebook, Trulia, and Nokia, Moatti launched and monetized mobile products that.