ISBN: 9781607648109 - customer segmentation and clustering using sas enterprise miner, second edition (1 Ergebnisse)

Paperback. Zustand: Good. Understanding the customer is critical to your company's success. In this book, Randy Collica employs SAS Enterprise Miner and the most commonly available techniques for customer relationship management (CRM). You will learn how to segment customers more intelligently and to achieve, or at least get closer to, the one-to-one customer relationship that today's businesses want. Step-by-step examples and exercises clearly illustrate the concepts of segmentation and clustering in the context of CRM.Paperback. Good condition. There is a little bit of corner wear. The contents of the book are bright and unmarked. xxii, 354 pages, including index. Size 27.9 x 21.1 x 2.1 cm.…