Isbn: 9781601632814 - business war games: how large, small, and new companies can vastly improve their strategies and outmaneuver the competition (7 Ergebnisse)

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: New. 2008. paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Neuware - In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing professional, and every planner, no matter how small or large the company.Business War Games will show you in steps and practical detail: - How to decide if war gaming is right for you- Which decisions call for war gaming- How to prepare, organize, and run a realistic and inexpensive war game- How to predict competitor moves with accuracy and little information- Why you do not need computers, consultants, software, or a PhD in math to do it wellThis book is your bible of how to stay one step ahead of your competitors. Do not leave home without it.…

Zustand: New.