Isbn: 9781599181936 - uncensored strategies: a radical new approach to selling your customers what they really want - no matter what business you're in (5 Ergebnisse)

Paperback. Zustand: Very Good. Sex SellsWith a gift for sales, Sydney Biddle Barrows, once known infamously as the Mayflower Madam, found wealth in selling her customers exactly what they wanted - and shockingly, it wasn't sex! Yes, ultimately a sure thing was involved, but if that was really her clients' main objective, they could have gone elsewhere for a lot less. The business she was really in? Selling a fantasies.Fantasies inspire, excite and motivate - they make us feel good about ourselves. We all buy fantasies everyday - from a car dealership, a spa, a realtor. The salesman that masters the art of selling fantasies can write his own check. Now the Mayflower Madam shows you how - in a way you've never dreamed of.This one-of-a-kind sales guide works for any business and any salesperson. Through racy examples and entertaining anecdotes, discover how to:Unearth your prospects' unspoken expectations so you can create a sales design that delivers the goodsFigure out what business your customers want you to be in - and how to reverse engineer it so your customer actually receives that experienceBe selective and attract affluent customers where price is not a barrierReverse the sales process, creating a sales choreography to take control of your prospectQuickly establish your clients' trust - lessons from a business where trust is hard to come byPlus get Sydney's 25 XXX-Rated Sales Secrets!Provocative and clever, Biddle Barrows brilliantly addresses hidden, overlooked and neglected aspects of selling. Through her own experiences, she takes you where no other sales expert has ever taken you and equips you to fine-tune your own sales process providing the ultimate payoff![REVIEW:] The fast-talking, closing-obsessed salesperson of the past is dead and doesnt know it. Potential customers hate being bullied; though they may cave in the face of such old-style aggression, they wont be back and they wont send referrals. Barrows and Kennedy make an irrefutable case that people are more beguiled by an approach centered on providing an experience consistent with inner desires than a pressure-sell. Barrows urges listening first, then selling clients what they yearn for. What problem are they trying to solve, what pain are they seeking to al-leviate or avoid? What pleasure or gain are they hoping to experience? What do they see as the ideal outcome and how will that make them feel? This approach meets less sales resistance than trying to convince people to want what is already on hand. The author and co-author are an absolutely unique duo in the sphere of marketing. Sydney Biddle Barrows first came to the publics notice when labeled by the press as the Mayflower Madam,mistress of a highly lucrative out-call service, called Cachet. She is now a highly in demand public speaker, business mentor, and management consultant. Dan Kennedy is a consulting guru whose daily fee (which folks line up to pay) is about the same as the average annual per capita income in the U.S. His eleven previous books include The No B.S. series of specialized sales guides. According to Barrows and Kennedy, the smart seller should shift focus from products and pricing, to the minds of customers, and put their energy into building honest relationships. Those who arent sure exactly what business theyre really in (answer: whatever legal business the clients want you to be in) will soon be out of business. Niche businesses are lucrative, but sub-niches serving a very particularized segment are even more suc-cessful because the seller can tailor their approach to more closely match expectations. One proviso: the techniques detailed here apply without modification only to those serving clients with plenty of disposable cash. Individuals on limited budgets might like to be catered to, but they still check the price tag. Several additional sales specialists contribute short sections that reinforce Barrows and Kennedys priorities through examples of their own successes and learning experiences. The general a.…

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Zustand: Good. No Jacket. Shelf and handling wear to cover and binding, with general signs of previous use. Wear consistent with age and use. Clean unmarked copy. Light bumping visible to corners of covers and ends of spine strip. Light scuffing and smudging to covers and spine strip. Secure packaging for safe delivery. …

Paperback. Zustand: Good. No Jacket. Shelf and handling wear to cover and binding, with general signs of previous use. Cover has minor edgewear and tearing. Binding is worn. Page edges have minor staining. Text is clean and unmarked. Secure packaging for safe delivery.

Paperback. Zustand: Very Good. No Jacket. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. Remainder mark to bottom edge, otherwise clean. Secure packaging for safe delivery.