9781591025689 - why smart companies do dumb things: avoiding eight common mistakes in new product development von hodock, calvin l. (15 Ergebnisse)
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Sprache: Englisch
Verlag: Prometheus Books, Amherst, New York, U.S.A., 2007
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Hardcover. Zustand: Very Good. Why Smart Companies Do Dumb Things: Avoiding Eight Common Mistakes in New Product Development - Lessons Learned from Innovation Blunders This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact… and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Zustand: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are n…ot satisfied. See all our books here, order more than 1 book and get discounted shipping.
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Hardcover. Zustand: Brand New. 1st edition. 357 pages. 9.25x6.25x1.00 inches. In Stock.
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Buch. Zustand: Neu. Neuware - More than 90 percent of innovation initiatives fail to achieve their return-on-investment targets. Poor management decisions and lack of marketplace savvy often undermine even huge research efforts. Can America continue to be a formidable global competitor with this kind of failure rate Taking a cas…e history approach, this book examines eight typical innovation blunders that continually doom new product development. From misjudging the market and 'dead-on-arrival products' to 'fatal frugality' and 'timetable tyranny,' the author discusses not only why such mistakes occur but also the dire consequences to both investors and employees. Among the problems Hodock points to are breakdowns in the marketing research process, marketing dishonesty, lack of real-world preparation among newly graduated MBAs, CEOs under pressure to deliver unrealistic earning targets, clueless boards of directors, and the general absence of accountability. After analyzing each problem, Hodock emphasizes the lesson learned and concludes with a list of best practices for successful innovation. He shows how even modest improvements in the innovation process can double the bottom line for any company while making their shareholders more prosperous and happier.Hodock's incisive analysis and illuminating new approaches to successful development and marketing are must reading for students of business, seasoned corporate executives, and anyone interested in the future of American business.
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Zustand: New. Über den AutorCalvin L. Hodock (Skillman, NJ) is professor of marketing at Berkeley College, Garret Mountain and Middlesex Campuses, an adjunct professor at New York University s Stern School of Business, and a guest lecturer at the.
