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9781578517749 - How Brands Become Icons: The Principles of Cultural Branding von Holt, D. B. (32 Ergebnisse)
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: World of Books (was SecondSale), Montgomery, IL, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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How Brands Become Icons : The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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How Brands Become Icons : The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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How Brands Become Icons : The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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How Brands Become Icons : The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
-
How Brands Become Icons : The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Better World Books, Mishawaka, IN, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press (edition Illustrated), 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Hardcover. Zustand: Fair. Illustrated. With dust jacket. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Hardcover. Zustand: Good. No Jacket. Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: ThriftBooks-Phoenix, Phoenix, AZ, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
-
How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
-
How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
-
How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: ThriftBooks-Dallas, Dallas, TX, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
-
How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: ThriftBooks-Atlanta, AUSTELL, GA, USA
Verkäuferbewertung 5 von 5 Sternen
Hardcover. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 9,54
EUR 15,74 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Book contains pencil & highlighter markings. In poor condition, suitable as a reading copy. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9781578517749.
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How Brands Become Icons The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, Boston, MA, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: True Oak Books, Highland, NY, USA
Verbandsmitglied: IOBA
Verkäuferbewertung 5 von 5 Sternen
Erstausgabe
Hardcover. Zustand: Very Good+. Zustand des Schutzumschlags: Very Good. First Edition; Twentieth Printing. 6.42 X 1.08 X 9.4 inches; 265 pages; minor rubbing on DJ. Very Good condition otherwise. No other noteworthy defects. No markings. ; - Your satisfaction is our priority. We offer free returns and respond promptly to all inquiries. Your item will be carefully cushioned in bubble wrap and securely boxed. All orders ship on the same or next business day. Buy with confidence.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Anybook.com, Lincoln, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 13,11
EUR 15,74 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,750grams, ISBN:9781578517749.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, United States, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 23,79
EUR 6,48 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbPaperback. Zustand: Very Good. Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of "cultural branding" principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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How Brands Become Icons
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: PBShop.store UK, Fairford, GLOS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 28,78
EUR 5,81 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 15 verfügbar
In den WarenkorbHRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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How Brands Become Icons
Sprache: Englisch
Verlag: Harvard Business School Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Majestic Books, Hounslow, Vereinigtes Königreich
Verkäuferbewertung 4 von 5 Sternen
EUR 36,16
EUR 7,52 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
In den WarenkorbZustand: New. pp. xiii + 265 Illus.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 35,54
EUR 13,86 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
In den WarenkorbZustand: New. In.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business School Pr, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Revaluation Books, Exeter, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 40,61
EUR 14,47 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
In den WarenkorbHardcover. Zustand: Brand New. illustrated edition. 263 pages. 9.50x6.50x1.25 inches. In Stock.
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How Brands Become Icons
Sprache: Englisch
Verlag: Harvard Business School Publishing, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Kennys Bookstore, Olney, MD, USA
Verkäuferbewertung 5 von 5 Sternen
Zustand: New. Distills the strategies used to create the world's most enduring brands into a fresh approach called "cultural branding". This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt to create identity brands. Num Pages: 288 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 240 x 159 x 25. Weight in Grams: 624. . 2004. 1ST. Hardcover. . . . . Books ship from the US and Ireland.
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HOW BRANDS BECOME ICONS
Sprache: Englisch
Verlag: Harvard Business Review Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: Speedyhen, Hertfordshire, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
EUR 28,74
EUR 47,45 Versand
Versand von Vereinigtes Königreich nach USAAnzahl: 4 verfügbar
In den WarenkorbZustand: NEW.
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How Brands Become Icons: The Principles of Cultural Branding
Sprache: Englisch
Verlag: McGraw-Hill Professional|Harvard Business School Press, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Zustand: New. Distills the strategies used to create the world s most enduring brands into a fresh approach called cultural branding . This book offers marketers and managers an alternative to conventional branding strategies, which often backfire when companies attempt.
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How Brands Become Icons : The Principles of Cultural Branding
Sprache: Englisch
Verlag: Harvard Business Review Press Nov 2004, 2004
ISBN 10: 1578517745 ISBN 13: 9781578517749
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Buch. Zustand: Neu. Neuware - Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create 'identity myths' that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be built through conventional branding strategies, which focus on benefits, brand personalities, and emotional relationships. Instead, he calls for a deeper cultural perspective on traditional marketing themes like targeting, positioning, brand equity, and brand loyalty--and outlines a distinctive set of 'cultural branding' principles that will radically alter how companies approach everything from marketing strategy to market research to hiring and training managers. Until now, Holt shows, even the most successful iconic brands have emerged more by intuition and serendipity than by design. With How Brands Become Icons, managers can leverage the principles behind some of the most successful brands of the last half-century to build their own iconic brands. Douglas B. Holt is associate professor of Marketing at Harvard Business School.
