Isbn: 9781578515592 - weather channel: the improbable rise of a media phenomenon (22 Ergebnisse)

Hardback. Zustand: Very Good. A story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. It offers an account of high-stakes entrepreneurship and a case study of a media business both experiencing and driving major change.

Hardback. Zustand: Good. A story of The Weather Channel, a cable network that succeeded when almost all the experts predicted it would fail. It offers an account of high-stakes entrepreneurship and a case study of a media business both experiencing and driving major change.

Hardcover. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Zustand: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. 1 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

Zustand: Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.

Hardcover. Zustand: Very Good. No Jacket. Former library book; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Hardcover. Zustand: Very Good. The Weather Channel: The Improbable Rise of a Media Phenomenon This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.…

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Hardcover. Zustand: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. …

Hardcover. Zustand: Very Good. Prompt Shipment, shipped in Boxes, Tracking PROVIDEDVery good tips bumped in Very good dust jacket. First Edition.

Zustand: very good, very good. First Printing. 24 cm, 276, illus. (most in color), index. Contents include: Foundations--A new idea--Building the data path--Birthing pains--Flirting with extinction--The fast lane--Brand building and other adventures--Disruptive technologies--The Weather Channelin context.…

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: Used. xi 276 16 of lates Illus.

Zustand: Used. xi 276 16 of lates.

Hardcover. Zustand: Brand New. 276 pages. 9.50x6.25x1.25 inches. In Stock.

Hardcover. Zustand: Very Good. 304 pages. Former Weather Channel Chairman and CEO Batten recounts the first twenty year s of the popular cable network, discussing the business, technological, and mete orological innovations responsible for its success. Editorial Reviews Amazon.c om Review In 1982, Frank Batten flipped a switch and began what he called a weat her forecast that will never end. There's probably no better emblem of niche med ia than the Weather Channel and its super-specialized field of interest. After 2 0 years of mapping high-pressure fronts and covering hurricanes, however, We hav e built one of the strongest brands anywhere in the media business, writes Batte n, former chairman and CEO. Most of The Weather Channel concentrates on all the problems Batten and his media company experienced in the early 1980s when they h atched their idea for all-weather programming and struggled to get it on the air . I'm sure that we tried to do too much, too fast, says Batten, who nevertheless endorses the too-much, too-fast approach: I'm convinced that if we hadn't acted as aggressively as we did--if we hadn't spent the money, rushed down the road, and pushed ourselves and our partners . The Weather Channel may never have bee n. Batten concludes by discussing the future of weather predictions (they're goi ng to get a lot better, he thinks) and offering unconventional advice to aspirin g media tycoons (don't offer stock options to employees). This book will appeal to aficionados of isobars and other weather events, as well as readers intereste d in how to start a thriving business. --John Miller From Publishers Weekly Wit h the recent spate of books documenting the failure of hundreds of Internet star tups, it's refreshing to read about the successful launch of a business in what. …