Isbn: 9781576754047 - branded customer service: the new competitive edge (5 Ergebnisse)

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

Paperback. Zustand: Brand New. illustrated edition. 264 pages. 9.00x6.00x0.50 inches. In Stock.

Zustand: New. Suggests a step for marketing specialists who have realized that significant brand equity is built not just through advertising and public relations efforts. This book states that an integrated brand needs to be lived and expressed through every aspect of the brand's organisational culture, especially the human exchange of customer service. Num Pages: 264 pages, illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 151 x 228 x 18. Weight in Grams: 388. . 2006. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Very Good. 264 pages. Branding is an integral part of modern business strategy. But while there are dozens of books on branding products and marketing campaigns, nobody has applie d the logic and techniques of branding to customer service--until now.Bra nded Customer Service is a practical guide to moving service delivery to a new l evel so that brand reinforcement occurs every time customers interact with organ izational representatives. Janelle Barlow and Paul Stewart show how to infuse an entire organization with brand values and create a recognizable style of servic e that reflects brand promises and brand images.…