9781543749991 - managing e-crm towards customer satisfaction and quality relationship von hamid, abu bakar abdul; mousavi, seyed bahaedin; partovi, bamdad (2 Ergebnisse)
Managing E-Crm Towards Customer Satisfaction and Quality Relationship
Hamid, Abu Bakar Abdul; Mousavi, Seyed Bahaedin; Partovi, Bamdad
- Softcover
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EUR 23,78
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Zustand: New. In.
Managing E-Crm Towards Customer Satisfaction and Quality Relationship
Abu Bakar Abdul Hamid, Seyed Bahaedin Mousavi, Bamdad Partovi
- Softcover
Anbieter: Buchpark, Trebbin, , DeutschlandBuchpark
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EUR 21,79
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 330 | Sprache: Englisch | Produktart: Bücher | Electronic customer relationship management (ECRM) is a comprehensive business and marketing strategy for attracting and retaining customers over the internet. The proliferation of ECRM and its alarming failure rate call for a better un…derstanding of the relationship between ECRM and its immediate objective. Based on the literature reviewed, there are few studies that have used service quality as a component of relationship quality in the relation between ECRM and customer satisfaction. The study investigates the influence of three components of ECRM (i.e., pre-purchase, at-purchase, and post-purchase ECRM) on customer satisfaction directly and through mediating variable relationship quality. A quantitative methodology using a cross-sectional survey method was used to investigate the relationship between variables.
