9781529680430 - digital marketing: strategy, planning & disruption von annmarie hanlon (1 Ergebnisse)
Sprache: Englisch
Verlag: SAGE Publications Ltd, United Kingdom, London, 2025
- Softcover
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes KönigreichWorldofBooks
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Gebraucht - Gut
EUR 51,91
EUR 6,52 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 1 verfügbar
Paperback. Zustand: Very Good. Your complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its dif…ferent realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. A new running case study throughout the book which looks at Uber. Ethical Insights which highlight responsible marketing and support PRME. Professional Skills which address employability. Discover More and Digital Tools text boxes. Activities, exercises and Smartphone Sixty Seconds icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing. Looking for a step-by-step guide to creating a digital marketing plan? Save by buying Digital Marketing with Annmarie Hanlons Digital Marketing Planner. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
