Isbn: 9781529233360 - marketing science fictions: an ethnography of marketing analytics, consumer insight, and data science (10 Ergebnisse)

hardcover. Zustand: Very Good. Cover and edges may have some wear.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: NEW.

Zustand: New.

Zustand: New.

Buch. Zustand: Neu. Neuware - This book explores data science in practice through an ethnographic study at a global marketing technology and research firm. The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction. This is essential reading for understanding contemporary data-driven business and marketing as well as social and economic relations in the age of surveillance capitalism, with lessons for academics and students of marketing, technology and data science.…

Zustand: New. &Uumlber den AutorRobert Cluley is Associate Professor in Organisation Studies at University of Nottingham.KlappentextThis book pulls back the curtain on contemporary data-driven marketing, revealing the intr.

Buch. Zustand: Neu. Marketing Science Fictions | An Ethnography of Marketing Analytics, Consumer Insight, and Data Science | Robert Cluley | Buch | Einband - fest (Hardcover) | Englisch | 2024 | Bristol University Press | EAN 9781529233360 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

Hardcover. Zustand: Brand New. gld edition. 240 pages. 9.22x6.15x9.21 inches. In Stock.