Isbn: 9781523001842 - reputation capital: how to navigate crises and protect your greatest asset (8 Ergebnisse)

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. 2022. Paperback. . . . . . Books ship from the US and Ireland.

Paperback. Zustand: Brand New. 217 pages. 8.75x5.75x0.75 inches. In Stock.

Taschenbuch. Zustand: Neu. Neuware - A longtime broadcast journalist, ABC News correspondent, and business communication strategist shows how you can craft an honest and authentic response to any scandal, rather than try to deny it, and ultimately bolster your brand.In two decades as a television reporter, T. J. Winick covered many scandals. The biggest mistake he saw brands make was to try to "make it go away" by refusing to apologize, declining to comment, or going on the attackanything to deflect attention. Often that kind of response becomes a scandal of its own.In his book, Winick argues instead for transparency, honesty, authenticity, and empathy. Handled correctly, the way you address an egregious violation of your standards can increase your reputation capital. It can remind people of what those standards are and how strongly you believe in them.Drawing on his intimate insider knowledge of the media, Winick addresses every conceivable aspect of how to respond to a scandal. He includes his Ten Crisis Commandmentsuniversal dos and don'tsand the seven qualities for an effective response. Using dozens of examples, he covers critical issues such as choosing when and how to apologize and when not to, creating a crisis communication plan and forming a response team, making the press your ally; choosing the right social media channel to deliver your message, navigating controversial social issues, and much more.Winick's experience covering brands in crisis and then defending them makes this book an invaluable resource. "I have been both the hunter and the hunted," he writes. If you've built your reputation capital through years of living the ideals you espouse, this book will help you protect and defend it when that inevitable crisis strikes.…

Zustand: New. T.J. Winick is Principal at Essex Strategies, a strategic and crisis communications practice which&nbsppartners with large companies, small businesses, nonprofits, universities, colleges, and independent schools to define, protect, and defend their .

Taschenbuch. Zustand: Neu. Reputation Capital | How to Navigate Crises and Protect Your Greatest Asset | T J Winick | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2022 | Berrett-Koehler Publishers | EAN 9781523001842 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…