Isbn: 9781503606418 - the green bundle: pairing the market with the planet (11 Ergebnisse)

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Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. pp. 288.

Zustand: New. In English.

Paperback. Zustand: Brand New. 280 pages. 9.00x6.00x0.75 inches. In Stock.

Zustand: New. 2018. 1st Edition. Paperback. . . . . . Books ship from the US and Ireland.

Zustand: New. &Uumlber den AutorMagali Delmas is Professor of Management at the UCLA Institute of the Environment and Sustainability and UCLA Anderson School of Management. She is the Director of the UCLA Center for Corporate Environmental Per.

Taschenbuch. Zustand: Neu. Neuware - The market for green products has expanded rapidly over the last decade, but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total package-a 'green bundle' that checks the environmental box, but also offers improved performance, health benefits, savings, and status. To help consumers cut through the noise and make their best decisions, we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics, Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption, this is the research-based, practical guide for you.…

Taschenbuch. Zustand: Neu. The Green Bundle | Pairing the Market with the Planet | Magali A Delmas (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2018 | Stanford University Press | EAN 9781503606418 | Verantwortliche Person für die EU: Mare Nostrum Group B.V., Doelen 72, 4831 GR BREDA, NIEDERLANDE, gpsr[at]mare-nostrum[dot]co[dot]uk | Anbieter: preigu.…