9781489986016 - protecting your intellectual property rights: understanding the role of management, governments, consumers and pirates (management for professionals) von chaudhry, peggy e e.; zimmerman, alan (3 Ergebnisse)
Sprache: Englisch
Verlag: Springer, 2015
Serie: Management for Professionals, Buch 19 von 339. Buch 19 von 339 - Management for Professionals
- Softcover
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Zustand: New. In.
Sprache: Englisch
Verlag: Springer New York, Springer New York, 2015
Serie: Management for Professionals, Buch 19 von 339. Buch 19 von 339 - Management for Professionals
- Softcover
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Counterfeit products represent a growing problem for a wide range of industries. There are many estimates of the size of this problem most of which coalesce around $500-billion annually on a global basis. Overall, a wide range of industries agree tha…t there is a severe problem with the global protection of intellectual property rights (IPR), yet, there have been virtually no attempts to describe all aspects of the problem. This book aims at giving the most complete description of various characteristics of the intellectual property rights (IPR) environment in a global context. The authors believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit, actions of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. Only after establishing how all the actors in the IPR environment relate to one another can we describe global protection of the intellectual property rights environment and the managerial response of IPR owners and/or industry associations to combat this ongoing problem. The book concludes with pragmatic recommendations for protecting intellectual property given the recent trends discussed in the previous chapters, making it of interest to practitioners and policy-makers alike.
Sprache: Englisch
Verlag: Springer, 2015
Serie: Management for Professionals, Buch 19 von 339. Buch 19 von 339 - Management for Professionals
- Softcover
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Taschenbuch. Zustand: Neu. Protecting Your Intellectual Property Rights | Understanding the Role of Management, Governments, Consumers and Pirates | Peggy E Chaudhry (u. a.) | Taschenbuch | Management for Professionals | xviii | Englisch | 2015 | Springer | EAN 9781489986016 | Verantwortliche Person für die EU: Springer Verlag G…mbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
