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In den WarenkorbZustand: New. In.
Zustand: New. 2019. Hardcover. . . . . . Books ship from the US and Ireland.
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In den WarenkorbHardcover. Zustand: Brand New. 368 pages. 9.00x6.00x1.00 inches. In Stock.
Sprache: Englisch
Verlag: New York University Press, 2019
ISBN 10: 1479890286 ISBN 13: 9781479890286
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In den WarenkorbZustand: New. Über den AutorStuart Cunningham (Author) Stuart Cunningham is Distinguished Professor of Media and Communication, Queensland University of Technology. His most recent books include Media Economics (with Terry Fle.
Sprache: Englisch
Verlag: New York University Press Feb 2019, 2019
ISBN 10: 1479890286 ISBN 13: 9781479890286
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Buch. Zustand: Neu. Neuware - Winner, 2020 Outstanding Book Award, given by the International Communication AssociationHonorable Mention, 2020 Nancy Baym Book Award, given by the Association of Internet ResearchersHow the transformation of social media platforms and user-experience have redefined the entertainment industryIn a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry.Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike.Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.