ISBN: 9781473904019 - marketing theory: a student text (8 Ergebnisse)

Paperback. Zustand: Very Good. Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In thisnew Third Edition there are up-to-dateexamples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.…

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1100grams, ISBN:9781473904019.

Zustand: New. In English.

Paperback. Zustand: Brand New. 3rd student edition. 520 pages. 9.25x7.25x1.50 inches. In Stock.

Zustand: New. . 2016. 3rd Edition. Paperback. . . . . Books ship from the US and Ireland.

Zustand: New. Introducing the histories, theories and debates of the field of marketing, this is your one-stop introduction to the development of this exciting topic.InhaltsverzeichnisPART ONE: Overview of Marketing TheoryChapter 1: Marketing.

Paperback. Zustand: Brand New. 3rd student edition. 520 pages. 9.25x7.25x1.50 inches. In Stock.