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In den WarenkorbPaperback. Zustand: Very Good. Press Start: Using gamification to power-up your marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
Sprache: Englisch
Verlag: Bloomsbury Business 01/v /28 N, 2020
ISBN 10: 1472970519 ISBN 13: 9781472970510
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In den WarenkorbPaperback. Zustand: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2019
ISBN 10: 1472970519 ISBN 13: 9781472970510
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Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2019
ISBN 10: 1472970519 ISBN 13: 9781472970510
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In den WarenkorbPAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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In den WarenkorbZustand: New. pp. 288.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2020
ISBN 10: 1472970519 ISBN 13: 9781472970510
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In den WarenkorbPaperback. Zustand: Brand New. 278 pages. 9.25x6.00x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC, 2019
ISBN 10: 1472970519 ISBN 13: 9781472970510
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In den WarenkorbKartoniert / Broschiert. Zustand: New. Über den AutorrnrnDaniel Griffin, Albert van der MeerKlappentextShortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever f.
Sprache: Englisch
Verlag: Bloomsbury Publishing Nov 2019, 2019
ISBN 10: 1472970519 ISBN 13: 9781472970510
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Taschenbuch. Zustand: Neu. Neuware - Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush Have you ever felt a rush when you completed a task. and perhaps another when you crossed it off your to-do list Or maybe you have that one running-obsessed friend who has to log everything on their fitness app The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification: the practice of taking the motivational elements of games (like challenges, achievements and teams) and applying them intelligently in real-life situations to improve engagement and performance.With many success stories from the likes of LinkedIn, Delta Airlines, Starbucks, and Duolingo, marketing gamification is already a well-established practice, but many businesses are wary of jumping in without a guide - especially as there have been so many high-profile failures.Written specifically for marketing professionals, Press Start explores the benefits and uses of gamification, and ties together motivational psychology and case studies with popular game mechanics and design principles. More importantly, the book will provide readers with a step-by-step guide for successfully designing their own marketing gamification solutions.