ISBN: 9781472569486 - critical discourse studies and technology: a multimodal approach to analysing technoculture (bloomsbury advances in critical discourse studies) (1 Ergebnisse)

Paperback. Zustand: Good. Small signs of wear but no tears, scratches or major flaws. Ian Roderick, Critical Discourse Studies and Technology: A multimodal approachMaking a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. The book takes a tour of everyday technologies and how they are represented in different settings. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. The book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms. Paperback; light bumping to cover corners, otherwise in very good condition. Copyright © Bloomsbury Publishing (UK).…