ISBN: 9781457692062 - the life of p.t. barnum, written by himself: with related documents (bedford series in history and culture) (4 Ergebnisse)

Paperback. Zustand: Very Good. Delve into the life and career of who is perhaps the father of modern advertising, public relations, and marketing as Life of P.T. Barnum combines parts of Barnums original memoir with supporting, original documents.

Paperback. Zustand: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.

Zustand: As New. No interior marks. The modern entertainment industry -- never mind the culture of celebrity with which it is intertwined -- owes a profound debt to Barnum,Äôs innovations a century and a half ago. He understood, far better than his contemporaries, how to attract an audience, and no less important, how to keep it. In fact, the professions of advertising, public relations, marketing, and all the other means and methods used to persuade twenty-first century consumers what to buy, where to eat, what to watch, and how to live arguably trace their origins to Barnum.¬? Stephen Mihm,Äôs new book situates Barnum,Äôs contributions within the larger issues of his lifetime, including the vexed issue of race, slavery, and abolition. The particular version of his memoirs used in this volume is drawn from the original 1855 edition. Unlike subsequent versions, where Barnum banished some of the more disquieting stories and events of his life, the original edition offers the most unvarnished account of Barnum's career up until that time.¬? In addition to Barnum,Äôs life story, this edition reprints fourteen additional documents to bring Barnum,Äôs entire career to life. These documents include reviews of the autobiography in the popular press; selections from Barnum's other writings; and a handful of other items selected to illuminate parts of his life¬?¬? not captured by the autobiography itself. Following the documents there is a chronology, questions for consideration, and a selected bibliography to encourage further analysis and research.…

Paperback. Zustand: Brand New. 176 pages. 10.00x7.00x2.00 inches. In Stock.