Verlag: SAGE Publications Inc, United States, Thousand Oaks, 2013
ISBN 10: 1452261350 ISBN 13: 9781452261355
Anbieter: WorldofBooks, Goring-By-Sea, WS, Vereinigtes Königreich
Paperback. Zustand: Very Good. In the Fifth Edition of Media Analysis Techniques, Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. It begins by examining four techniques of media interpretationsemiotic theory, Marxist theory, psychoanalytic theory, and sociological theorythat Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the authors own illustrations. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.