9781449308384 - google adwords: managing your advertising program von holdren, anastasia (6 Ergebnisse)
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- Softcover
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PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.
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Zustand: New. "Google AdWords" will explain how each piece of Google's advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser's campaigns. Each topic will include tips, strategies, examples, and suggestions that readers can apply to their own accounts. Num Pages: 192 pages,…Illustrations. BIC Classification: UMWS. Category: (XV) Technical / Manuals. Dimension: 179 x 235 x 11. Weight in Grams: 386. . 2011. 1st Edition. Paperback. . . . . Books ship from the US and Ireland.
- Softcover
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Paperback. Zustand: Brand New. 100 pages. 9.50x7.25x0.50 inches. In Stock.
- Softcover
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Zustand: New. Google AdWords will explain how each piece of Google s advertising platform works, focusing on areas that directly impact the performance and cost of the advertiser s campaigns. Each topic will include tips, strategies, examples, and suggestions that read.
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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Taschenbuch. Zustand: Neu. Neuware - Do people really click the handful of text ads that accompany Google search results Absolutely. Growth of Google AdWords continues to increase, as does online advertising in the United States. This book shows you how each piece of Google's advertising platform works, focusing on areas that im…pact the performance and cost of your ad campaigns.Learn how to create an AdWords account, and then dive into the particulars of setting up your first campaign, optimizing keywords, writing effective ads, and tracking conversions. Most advertisers don't understand how AdWords works. This book gives you an edge.\* Learn the advantages of proper account structure based on tightly knit themes\* Understand AdWords auction and the importance of keyword Quality Score\* Determine your preferred bidding model and daily ad budget\* Evaluate campaign performance by timeframe, keyword, and other criteria\* Hone your keyword list whenever search queries trigger your ads\* Add negative keywords to filter out irrelevant queries\* Outperform competitors and organic search results with targeted ad copy\* Determine conversion goals, and use AdWords tools to track them.
