ISBN: 9781446274910 - philosophy of marketing (sage library in marketing) (6 Ergebnisse)

Hardcover. Zustand: Brand New. five-volume set edition. 2032 pages. 9.00x6.75x6.00 inches. In Stock.

UNK. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. Editor(s): Tadajewski, Mark; O'Shaughnessy, John; Hyman, Michael. Series: Sage Library in Marketing. Num Pages: 2032 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 150. Weight in Grams: 3810. . 2013. 1st Edition. hardcover. . . . . Books ship from the US and Ireland.…

Zustand: New. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer .

Buch. Zustand: Neu. Neuware - The importance of philosophy for developing marketing and consumer theory is a key area of interest amongst scholars in the field, and is typically one of the more difficult to understand and apply. This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge. The major work is edited by three highly-regarded in the field, who also provide a new contextualising introductory chapter for the collection. Volume One : Historical and Philosophical Overview Volume Two: General Theory and the Realism versus Relativism Debates Volume Three: Alternative and Multiple Paradigms Volume Four: Rethinking Concepts Volume Five: Consumer Studies.…

Zustand: New. In English.