Isbn: 9781441927330 - building routes to customers: proven strategies for profitable growth (5 Ergebnisse)

Zustand: Bueno. : Este libro, 'Building Routes to Customers: Proven Strategies for Profitable Growth', ofrece estrategias probadas para el crecimiento rentable de negocios. Publicado el 29 de octubre de 2010, cuenta con 216 páginas y está disponible en formato de tapa blanda. Es una guía valiosa para aquellos que buscan optimizar sus rutas hacia los clientes y mejorar su rentabilidad. EAN: 9781441927330 Tipo: Libros Categoría: Negocios y Economía Título: Building Routes to Customers Autor: Peter Raulerson Páginas: 216 Formato: tapa blanda.…

Zustand: New. In English.

Zustand: New.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Building Routes to Customers explains the powerful 'Routes-to-Market' approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics.With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.…

Taschenbuch. Zustand: Neu. Building Routes to Customers | Proven Strategies for Profitable Growth | Peter Raulerson (u. a.) | Taschenbuch | xx | Englisch | 2010 | Springer New York | EAN 9781441927330 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …