ISBN: 9781433164224 - the rise and fall of mass communication (mass communication and journalism, band 27) (4 Ergebnisse)

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Paperback. Zustand: Brand New. 171 pages. 8.75x6.00x0.50 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were largely finite, concentrating people on many of the same core content offerings, whether that be the nightly news or a popular television show. What happens when those audiences splinter The Rise and Fall of Mass Communication surveys the aftermath of exactly that, noting that very few modern media products have audiences above 1-2% of the population at any one time. Advancing a new media balkanization theory, Benoit and Billings neither lament nor embrace the new media landscape, opting instead to pinpoint how we must consider mass communication theories and applications in an era of ubiquitous choice.…

Taschenbuch. Zustand: Neu. The Rise and Fall of Mass Communication | Andrew C. Billings (u. a.) | Taschenbuch | Mass Communication and Journalism | 184 S. | Englisch | 2020 | Peter Lang | EAN 9781433164224 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. …