Isbn: 9781433130298 - shaping international public opinion: a model for nation branding and public diplomacy (6 Ergebnisse)

Originalhardcover. Zustand: Wie neu. X, 281 S. Jami A. Fullerton and Alice Kendrick: The Model of Country Concept Explained -- Michael Elasmar and Jacob Groshek: A Historical Overview and Future Directions in the Conceptualization of Country Images -- Claudia Labarca: Trust in Nation Branding and Public Diplomacy: Beyond Reputation and Image -- Dane Kiambi: The Role of Familiarity in Shaping Country Reputation -- Jacob Groshek, Lei Guo, Chelsea Cutino, and Michael Elasmar: A Sample Methodology for Extracting and Interpreting Country Concept from Social Media Users and Content -- Ibrahim N. Abusharif: Ferguson, Global Media Narratives, and Nation Branding -- Fang Yang and Bruce Vanden Bergh: Movies' Influence on Country Concept -- Fang Liu, Jamie Murphy, and Jing Li: Country of Origin, Country Image, and Wine -- Imran Hasnat and Elanie Steyn: From "Bottomless Basket" to "Beautiful Bangladesh": Nation Branding through Tourism and Public Diplomacy -- Mallorie Rodak: Impact and Evaluation of International Exchange Programs asTools of Relational Diplomacy -- Olga Zatepilina-Monacell, Hongwei "Chris" Yang, and Yingqi Wang: Factors Shaping U.S. College Students'Concept of China and Willingness to Study in China -- JanisTeruggi Page and Lawrence Parnell: The U.S. Secretary of State's Award for Corporate Excellence: An Intersection of Nation Branding, Public Diplomacy, and Global Corporate Social Responsibility -- Jami A. Fullerton, Alice Kendrick, and Mallorie Rodak: A Propaganda Analysis of the Brand USA Tourism Campaign: Government-Sponsored Advertising to International Travelers. ISBN 9781433130298 Sprache: Englisch Gewicht in Gramm: 495.…

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. Bridging two "camps" in the field of international public opinion - nation branding and public diplomacy - Shaping International Public Opinion presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. Editor(s): Kendrick, Alice. Num Pages: 282 pages, 21. BIC Classification: JPVK. Category: (P) Professional & Vocational. Dimension: 225 x 150. Weight in Grams: 500. . 2016. New ed. Hardback. . . . . Books ship from the US and Ireland. …

Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bridging two «camps» in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research.…