ISBN: 9781433130281 - shaping international public opinion: a model for nation branding and public diplomacy (peter lang media and communication) (7 Ergebnisse)

Originalbroschur. Zustand: Gut. X, 282 S. Einband leicht berieben. - The Model of Country Concept Explained. Jami A. Fullerton and Alice Kendrick -- A Historical Overview and Future Directions in the Conceptualization of Country Images. Michael Elasmar and Jacob Groshek -- Trust in Nation Branding and Public Diplomacy: Beyond Reputation and Image. Claudia Labarca -- The Role of Familiarity in Shaping Country Reputation. Dane Kiambi -- A Sample Methodology for Extracting and Interpreting Country. Concept from Social Media Users and Content. Jacob Groshek, Lei Guo, Chelsea Cutino, and Michael Elasmar -- Ferguson, Global Media Narratives, and Nation Branding. Ibrahim N. Abusharif -- Movies' Influence on Country Concept. Fang Yang and Bruce Vanden Bergh -- Country of Origin, Country Image, and Wine. Fang Liu, Jamie Murphy, and Jing Li -- From "Bottomless Basket" to "Beautiful Bangladesh": Nation Branding through Tourism and Public Diplomacy. Imran Hasnat and Elanie Steyn -- Impact and Evaluation of International Exchange Programs as Tools of Relational Diplomacy. Mallorie Rodak -- Factors Shaping U.S. College Students'Concept of China and Willingness to Study in China. Olga Zatepilina-Monacell, Hongwei"Chris"Yang, and Yingqi Wang -- The U.S. Secretary of State's Award for Corporate Excellence. An Intersection of Nation Branding, Public Diplomacy, and Global Corporate Social Responsibility. JanisTeruggi Page and Lawrence Parnell -- A Propaganda Analysis of the Brand USA Tourism Campaign: Government-Sponsored Advertising to International Travelers. Jami A. Fullerton, Alice Kendrick, and Mallorie Rodak. ISBN 9781433130281 Sprache: Englisch Gewicht in Gramm: 406.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. Bridging two "camps" in the field of international public opinion - nation branding and public diplomacy - Shaping International Public Opinion presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. Editor(s): Kendrick, Alice. Num Pages: 282 pages, 21. BIC Classification: JPVK. Category: (P) Professional & Vocational. Dimension: 152 x 225 x 2. Weight in Grams: 408. . 2016. New edition. Paperback. . . . . Books ship from the US and Ireland. …

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Bridging two «camps» in the field of international public opinion - nation branding and public diplomacy - this book presents a first-of-its-kind cohesive framework with which readers can better research, teach, practice, and understand the field. At its core is the introduction of the Model of Country Concept, which illustrates the array of factors, including hard- and soft-power initiatives, that shape how global citizens form their opinions about other countries. Each chapter applies the Model of Country Concept across a wide geographic, methodological, and disciplinary range of qualitative and quantitative research studies. They include traditional and social media content, international educational exchange programs, tourism, government-sponsored programs, and entertainment. By way of definitions, prior research findings, professional best practices, and published theories and models, the book offers a framework for future positioning of both practice around and research about nation branding and public diplomacy.Written for practitioners, researchers, teachers, and students of public diplomacy, international relations, media/journalism, and strategic communication, among others, the book offers a comprehensive yet approachable solution for framing a conversation about the heterodox nature of nation branding and public diplomacy, and advances the field through original research. …

Taschenbuch. Zustand: Neu. Shaping International Public Opinion | A Model for Nation Branding and Public Diplomacy | Alice Kendrick (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2016 | Peter Lang | EAN 9781433130281 | Verantwortliche Person für die EU: Kolibri 360 GmbH, Ettore-Bugatti-Str. 6-14, 51149 Köln, produktsicherheit[at]kolibri360[dot]de | Anbieter: preigu. …