Isbn: 9781433121753 - tweening the girl: the crystallization of the tween market (mediated youth, band 20) (9 Ergebnisse)

Trade Paperback. Zustand: As New. Condition: 'As New' Notes: Binding is square and solid. Pages are unmarked, clean and unbent.

Paperback. Zustand: Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. Relying on a textual analysis of trade publications from the 1980s and the 1990s, this book maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen. Series: Mediated Youth. Num Pages: 191 pages. BIC Classification: GTC; JFC; JFSJ1. Category: (P) Professional & Vocational. Dimension: 152 x 225 x 14. Weight in Grams: 298. . 2014. New edition. Paperback. . . . . Books ship from the US and Ireland.…

Paperback. Zustand: Brand New. 1st edition. 191 pages. 9.00x6.00x0.50 inches. In Stock.

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label «tweens» and were heralded by marketers, and subsequently the news media, as one of «capitalism's most valuable customers». Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how «tweenhood», which is often assumed to be a natural category of childhood, is actually a product of the industries of the youth media marketplace, which began to position the preteen girl as a separate market niche carved out of the transitory space between childhood and adolescence. Relying predominantly upon a textual analysis of trade publications from the 1980s and early 1990s, the book eloquently maps out the synergistic processes of the marketing, advertising, merchandising, and media industries as they slowly began to take interest in the girl and began to define her as a tween: an empowered female consumer who is no longer a child but not quite a teen.…

Taschenbuch. Zustand: Neu. Tweening the Girl | The Crystallization of the Tween Market | Natalie Coulter | Taschenbuch | Kartoniert / Broschiert | Englisch | 2014 | Peter Lang | EAN 9781433121753 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. …