Isbn: 9781422126738 - copycats: how smart companies use imitation to gain a strategic edge (13 Ergebnisse)

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Zustand: As New. : En 'Copycats', Oded Shenkar explora cómo las empresas inteligentes utilizan la imitación como una estrategia para obtener una ventaja competitiva. Analiza la imitación en el contexto de la gestión, la economía y la planificación estratégica, ofreciendo una perspectiva sobre cómo las empresas pueden innovar y tener éxito a través de la imitación inteligente. El libro aborda temas como la difusión de innovaciones y la gestión de nuevos productos, proporcionando ejemplos y estudios de casos. EAN: 9781422126738 Tipo: Libros Categoría: Negocios y Economía Título: Copycats Autor: Oded Shenkar.…

Hardcover. Zustand: Brand New. 224 pages. 8.50x6.00x1.25 inches. In Stock.

Buch. Zustand: Neu. Neuware - In the business world, imitation gets a bad rap. We see imitating firms as me too players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation the exact or broad-brushed copying of an innovation is as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others trials.Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including: How to select the right model to imitate How to avoid oversimplification of a model Which imitation strategy to use How to prepare and execute an implementation planEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.…

Gebunden. Zustand: New. In the business world, imitation gets a bad rap. We see imitating firms as me too players, forced to copy because they have nothing original to offer. This book reveals how imitation - the exact or broad-brushed copying of an innovation - is as critical t.