Isbn: 9781412980180 - how to write a marketing plan: define your strategy, plan effectively and reach your marketing goals (creating success): multi-item measures for marketing and consumer behavior research (15 Ergebnisse)

Paperback. Zustand: Very Good. Third. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Hardcover. Zustand: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

Zustand: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Zustand: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1750grams, ISBN:9781412980180.…

Softcover. Zustand: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2011. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2011. Ammareal gives back up to 15% of this item's net price to charity organizations.…

Hardcover. Zustand: Befriedigend. Thoird Edition. XIV, 603 p. Acceptable. Ex-library with usual markings. Cover used. Spine bumped, Cover damaged. Clean pages. Sprache: Englisch Gewicht in Gramm: 1800.

Zustand: New. pp. 624.

Zustand: New. In English.

Softcover. Zustand: gut. 2011. Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research In englischer Sprache. pages.

Zustand: New. A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-.

Hardcover. Zustand: Brand New. 3rd edition. 568 pages. 11.25x9.00x1.50 inches. In Stock.

Zustand: New. 2010. Third Edition. Hardcover. A clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research. Editor(s): Haws, Professor Kelly L.; Bearden, William O.; Netemeyer, Richard G. Num Pages: 624 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 286 x 221 x 39. Weight in Grams: 1664. . . . . . Books ship from the US and Ireland. …

Hardcover. Zustand: Brand New. 3rd edition. 568 pages. 11.25x9.00x1.50 inches. In Stock.

Buch. Zustand: Neu. Neuware - The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.- Over 150 scales are included in the handbook. Many of these scales were originally published in marketing- and consumer-related journals or conference proceedings. Including them in one volume helps reduce the time it takes to locate instruments for survey research.- Scales included have a reasonable theoretical base, are developed within the marketing or consumer behavior literature, are composed of several items or questions, use some scaling procedures, and include estimates of reliability and/or validity, making these scales especially relevant and 'proven' for marketing scholars and professionals.- Each scale includes the following information so that users can quickly and easily learn about the scale: construct, description, development, samples, validity, scores, sources, other evidence, other sources, references, and scale items.…