Isbn: 9781402074509 - seeking success in e-business: a multidisciplinary approach (ifip advances in information and communication technology, band 123) (3 Ergebnisse)

Zustand: New. In English.

Zustand: New. Addresses the emerging field of e-commerce and e-business, and presents a number of key contributions as the research fields are maturing. This book includes contributions in areas such as: strategies for implementing e-business; business-2-consumer, business-2-business; Internet marketing; evaluation tools for e-business; trust; and more. Editor(s): Andersen, Kim Viborg; Elliot, Steve; Swatman, Paula M. C.; Trauth, Eileen M.; Bjorn-Andersen, Niels. Series: IFIP Advances in Information and Communication Technology. Num Pages: 654 pages, biography. BIC Classification: KJE; UDB. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 234 x 156 x 34. Weight in Grams: 1094. . 2003. Hardback. . . . . Books ship from the US and Ireland.…

Zustand: New. Paula Swatman is Professor of eBusiness and Director of the Institute for Management at the University of Koblenz-Landau in Germany, as well as Professor of Information Systems within the School of I.S. at Deakin University in Australia.In the .