9781402072673 - dynamic models of advertising competition (international series in quantitative marketing, band 13) von erickson, gary m. (4 Ergebnisse)
Sprache: Englisch
Verlag: Springer, 2002
Serie: Buch 2 von 8 - International Series in Quantitative Marketing
- Hardcover
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EUR 74,95
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Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
Sprache: Englisch
Verlag: Springer, 2002
Serie: Buch 2 von 8 - International Series in Quantitative Marketing
- Hardcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
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Zustand: New. In.
Sprache: Englisch
Verlag: Kluwer Academic Publishers, 2002
Serie: Buch 2 von 8 - International Series in Quantitative Marketing
- Hardcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
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EUR 165,87
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Zustand: New. Reviews empirical and analytical research, and extends the research through analytical and numerical investigation. This book combines three types of model frameworks - Lanchester, Vidale-Wolfe, and diffusion - with two different approaches to developing competitive advertising strategies - perfect equilibria and d…ynamic conjectural variations. Series: International Series in Quantitative Marketing. Num Pages: 147 pages, biography. BIC Classification: KJSA; KJSM; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 11. Weight in Grams: 890. . 2002. 2nd ed. 2003. Hardback. . . . . Books ship from the US and Ireland.
Sprache: Englisch
Verlag: Springer US, Springer US, 2002
Serie: Buch 2 von 8 - International Series in Quantitative Marketing
- Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
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EUR 112,77
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology…for helping us study and understand marketing competition. This second edition offers a blend of what proved to be successful with the first edition and new material. The first two chapters, reviewing empirical and modeling research, have been updated to include contributions in the last decade that have advanced the area. I have not changed the essential content in the duopoly analyses in chapters 3, 4, and 5. A notable addition to the present edition are the new chapters, 6, 7, and 8, which offer analysis of three triopoly models. In the final chapter, I offer my summary view of the area and hope for continued contributions. I want to express my appreciation for the support of Josh Eliashberg, editor of the International Series in Quantitative Marketing, as well as Zachary Rolnik, Director, and David Cella, Publishing Editor, of Kluwer. Their encouragement has provided crucial motivation in this endeavor.
