Isbn: 9781398628298 - customer engagement strategy: using emerging technologies to transform the customer journey (7 Ergebnisse)

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Taschenbuch. Zustand: Neu. Neuware - Deliver lasting customer value through data-led, technology-enhanced engagement strategies.Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move beyond short-term campaigns and design customer experiences that deliver measurable results. Grounded in global research and proven industry frameworks, it provides tools for transforming emerging technologies into sustainable, ROI-driven engagement strategies that strengthen brand equity and customer loyalty.Written for decision-makers shaping enterprise growth, this book explores how to align digital innovation with governance, performance metrics and long-term business impact. Drawing on real-world examples from organizations such as Europa-Park, FIFA, Dolby Atmos and Zeiss Microscopy, it highlights how forward-thinking brands create competitive advantage through purposeful innovation.You'll learn how to:- Apply data-led frameworks to deliver consistent, high-value customer experiences - Integrate AI, Web3 and immersive environments into measurable engagement strategies - Use proven insights to govern innovation and mitigate technology adoption risks - Lead transformation that connects business performance with customer outcomes Combining strategic foresight with actionable insights, Customer Engagement Strategy helps senior leaders make informed, evidence-based decisions that drive growth, enhance governance and deliver meaningful customer relationships across every channel.Themes include: digital transformation, customer experience strategy, data-driven marketing, ROI measurement, technology governance, innovation leadership.…

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Taschenbuch. Zustand: Neu. Customer Engagement Strategy | Using Emerging Technologies to Transform the Customer Journey | Joern Schlimm | Taschenbuch | Englisch | 2026 | Kogan Page Ltd | EAN 9781398628298 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …