Isbn: 9781398625860 - authentic marketing: combining human thinking and creativity with technology to inspire audiences (7 Ergebnisse)

hardcover. Zustand: Very Good.

HRD. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New. 2026. 1st Edition. hardcover. . . . . . Books ship from the US and Ireland.

Hardcover. Zustand: Brand New. 264 pages. 9.21x6.14x9.21 inches. In Stock.

Zustand: New.

Buch. Zustand: Neu. Neuware - Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers who want to build credibility, apply clear frameworks and develop campaigns that stand out in an increasingly AI-driven landscape. As conversations about automation dominate the industry, this book reframes what truly drives marketing effectiveness: human curiosity, creativity and audience-first thinking.Written by industry leader Visha Kudhail, the book provides actionable tools for integrating authentic inspiration with data-driven approaches. Through detailed chapters and real-world examples from Pot Noodle, Dove's real Beauty campaign, Patagonia and e.l.f., it shows how to implement strategies that optimize performance, build trust and strengthen long-term consumer loyalty.You'll learn how to:- Apply audience-first principles to develop creative ideas grounded in real human insight- Implement data-driven strategies that support authenticity rather than replace it- Develop frameworks for balancing automation with the emotional intelligence marketing requires- Optimize campaigns by identifying meaningful audience motivations and behaviours- Use real-world examples to strengthen credibility and apply best practices across industriesWith its balance of strategy, practical guidance and modern industry insight, Authentic Marketing helps mid-career professionals develop campaigns that deliver measurable impact while staying true to the human foundations of great marketing.Themes include: marketing strategy, creativity frameworks, audience insight, authentic storytelling, data-driven marketing, campaign optimization.…