9781398620803 - creativity in pr and communications: concepts and practices for innovation von cope 0, jon; mayell, stuart (12 Ergebnisse)
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Paperback. Zustand: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock.
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Taschenbuch. Zustand: Neu. Neuware -Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to… enhance their understanding of the creative process. It explores: - Fostering a creative mindset Cultivating creativity Creative thinking Creative ideation processes AI as a tool to assist creativity Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 400 pp. Englisch.
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Taschenbuch. Zustand: Neu. Creativity in PR and Communications | Concepts and Practices for Innovation | Jon Cope (u. a.) | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2025 | Kogan Page | EAN 9781398620803 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbiete…r: preigu.
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Taschenbuch. Zustand: Neu. Neuware - Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking t…o enhance their understanding of the creative process. It explores: - Fostering a creative mindset Cultivating creativity Creative thinking Creative ideation processes AI as a tool to assist creativity Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples.
- Softcover
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Taschenbuch. Zustand: Neu. Neuware -Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets. Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to… enhance their understanding of the creative process. It explores: - Fostering a creative mindset Cultivating creativity Creative thinking Creative ideation processes AI as a tool to assist creativity Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. It also illustrates how students can become more creative practitioners for the workplace, through research, theory and practical insights. Learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include PowerPoint slides for lecturers and additional best and creative practice examples. 400 pp. Englisch.
