Isbn: 9781394177103 - marketing plans: profitable strategies in the digital age (13 Ergebnisse)

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Paperback. Zustand: Fair. The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm?s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planningMethods to create powerful, differentiated value propositionsTools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profitsLessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world?s leading resource on the critical topic of marketing strategy and planning.…

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. In English.

Zustand: New. 2024. 9th Edition. paperback. . . . . . Books ship from the US and Ireland.

Zustand: NEW.

Paperback. Zustand: Sehr gut. Gebraucht - Sehr gut - ungelesen,als Mängelexemplar gekennzeichnet, mit leichten Mängeln an Schnitt oder Einband durch Lager- oder Transportschaden -The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\* A best-practice, step-by-step process for coordinating marketing strategy and planning\* Methods to create powerful, differentiated value propositions\* Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\* Lessons from the leaders on how to embed world-class marketing within the organisation.Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world's leading resource on the critical topic of marketing strategy and planning.Libri GmbH, Europaallee 1, 36244 Bad Hersfeld 639 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware - The latest edition of the leading and internationally bestselling text on marketing planningIn the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm's marketing and is complemented by brand-new content on digital marketing and sustainable marketing.The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:\* A best-practice, step-by-step process for coordinating marketing strategy and planning\* Methods to create powerful, differentiated value propositions\* Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits\* Lessons from the leaders on how to embed world-class marketing within the organisation.Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world's leading resource on the critical topic of marketing strategy and planning.…

Kartoniert / Broschiert. Zustand: New. Malcolm McDonald is Emeritus Professor of Marketing and former Deputy Director of Cranfield School of Management. He has worked with the operating boards of many of the world s multinational companies such as IBM, Xerox and BP.Hugh Wilson is Professor of Ma.

Taschenbuch. Zustand: Neu. Marketing Plans 9e - Profitable Strategies in the Digital Age | Profitable Strategies in the Digital Age | Dave Chaffey (u. a.) | Taschenbuch | Preface and Acknowledgements viHow to Use This Book to Achieve the Best Results viiiLearning Features xAn Important Note to the Reader from the Authors xiiPart One The Marketing Planning Process and the Output 1Chapter 1 Understanding the Marketing Proce | Englisch | 2024 | John Wiley & Sons Inc | EAN 9781394177103 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu.…

Paperback. Zustand: Brand New. 9th edition. 640 pages. 9.60x7.40x1.30 inches. In Stock.