Isbn: 9781352011463 - marketing strategy: based on first principles and data analytics (13 Ergebnisse)

Paperback. Zustand: Very Good. 2. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Paperback. Zustand: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.

Zustand: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: New. pp. 350.

Paperback. Zustand: Brand New. 2nd edition. 373 pages. 9.75x7.00x0.75 inches. In Stock.

Zustand: New. 2021. 2nd ed. 2021. Paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Neuware - Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.…

Zustand: NEW.

Kartoniert / Broschiert. Zustand: New. Ground-breaking Four Principles framework provides highly modern insights into marketing practice supported by an action-oriented approach rooted in real-world industry experience and researchIntegrates state-of-the-art dat.

Zustand: Very Good.

Taschenbuch. Zustand: Neu. Marketing Strategy | Based on First Principles and Data Analytics | Robert/Sridhar, Shrihari Palmatier | Taschenbuch | XXXII | Englisch | 2021 | Springer Verlag GmbH | EAN 9781352011463 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.…