9781350278073 - emergence of brand-name capitalism in late colonial india, the: advertising and the making of modern conjugality (critical perspectives in south asian history) von haynes, douglas e. (4 Ergebnisse)
Sprache: Englisch
Verlag: Bloomsbury Academic 2024
Serie: Critical Perspectives in South Asian History, Buch 4 von 6. Buch 4 von 6 - Critical Perspectives in South Asian History
- Softcover
Anbieter: Ria Christie Collections, Uxbridge, Vereinigtes KönigreichRia Christie Collections
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 42,05
EUR 13,80 VersandVersand von Vereinigtes Königreich nach USAAnzahl: Mehr als 20 verfügbar
Zustand: New. In.
Sprache: Englisch
Verlag: Bloomsbury Academic 2024
Serie: Critical Perspectives in South Asian History, Buch 4 von 6. Buch 4 von 6 - Critical Perspectives in South Asian History
- Softcover
Anbieter: Kennys Bookstore, Olney, MD, USAKennys Bookstore
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 60,82
EUR 9,16 VersandVersand innerhalb von USAAnzahl: Mehr als 20 verfügbar
Zustand: New.
The Emergence of Brand-name Capitalism in Late Colonial India: Advertising and the Making of Modern Conjugality
Haynes, Douglas E./ Nair, Janaki (Editor)/ Sinha, Mrinalini (Editor)/ Tejani, Shabnum (Editor)
Sprache: Englisch
Verlag: Bloomsbury USA Academic 2024
Serie: Critical Perspectives in South Asian History, Buch 4 von 6. Buch 4 von 6 - Critical Perspectives in South Asian History
- Softcover
Anbieter: Revaluation Books, Exeter, , Vereinigtes KönigreichRevaluation Books
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 66,25
EUR 11,52 VersandVersand von Vereinigtes Königreich nach USAAnzahl: 2 verfügbar
Paperback. Zustand: Brand New. 328 pages. 9.21x6.14x1.00 inches. In Stock.
Sprache: Englisch
Verlag: Bloomsbury Publishing PLC Apr 2024 2024
Serie: Critical Perspectives in South Asian History, Buch 4 von 6. Buch 4 von 6 - Critical Perspectives in South Asian History
- Softcover
Anbieter: AHA-BUCH GmbH, Einbeck, DeutschlandAHA-BUCH GmbH
Verkäufer/-in kontaktierenVerkäufer/-in mit 5 SternenZustand: Neu
EUR 60,57
EUR 62,27 VersandVersand von Deutschland nach USAAnzahl: 2 verfügbar
Taschenbuch. Zustand: Neu. Neuware - This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s,… a time when advertising was first introduced in India as a profession and underwent critical transformations.Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.
