Isbn: 9781349949182 - marketing leadership in government: communicating responsiveness, leadership and credibility (palgrave studies in political marketing and management) (3 Ergebnisse)

Zustand: New. In English.

Hardcover. Zustand: Brand New. 148 pages. 8.50x6.00x0.50 inches. In Stock.

Zustand: New. Exploring how contemporary governing leaders can overcome the loss of public support in power by more effective communication strategies, this book shows how new forms of communication that emphasise acknowledgement and respect for public concerns can be used by governing leaders, using the Governing Leaders Communication Model. Series: Palgrave Studies in Political Marketing and Management. Num Pages: 159 pages, 2 colour illustrations, biography. BIC Classification: JPB; JPHL; JPHV; JPP. Category: (G) General (US: Trade). Dimension: 210 x 148. Weight in Grams: 339. . 2016. Hardback. . . . . Books ship from the US and Ireland. …