Isbn: 9781305507272 - consumer behavior (mindtap course list) (10 Ergebnisse)

Zustand: Fair. : Este libro explora el comportamiento del consumidor, analizando los factores que influyen en las decisiones de compra y cómo las empresas pueden comprender y satisfacer las necesidades de sus clientes. Cubre temas como la psicología del consumidor, la segmentación del mercado y las estrategias de marketing. EAN: 9781305507272 Tipo: Libros Categoría: Negocios y Economía Título: Consumer Behavior Autor: Deborah J. Macinnis| Wayne D. Hoyer Idioma: en Páginas: 560 Formato: Tapa blanda.…

Zustand: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Zustand: Brand New. 7th edition. 525 pages. 10.75x8.50x0.75 inches. In Stock.

Zustand: New. In English.

Zustand: NEW.

Zustand: New. . 2017. 7th Edition. Paperback. . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Neuware - The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability. This edition increases its emphasis on social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities. With even more real-world examples and thought-provoking application exercises, including new chapter-opening examples and closing cases, CONSUMER BEHAVIOR, 7E provides a thorough, yet enjoyable guide that enables you to master the skills you need.…

Zustand: New. The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today s global business environment. With this new edition..

Taschenbuch. Zustand: Neu. Consumer Behavior | Deborah J. Macinnis (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2017 | Cengage Learning, Inc | EAN 9781305507272 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …