ISBN: 9781292725017 - marketing strategy and competitive positioning (20 Ergebnisse)

Paperback. Zustand: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

paperback. Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Paperback. Zustand: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Zustand: new.

Zustand: New. 2024. 8th Edition. paperback. . . . . .

Paperback. Zustand: New. The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition,?by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantageIncreased emphasis on competing through differentiation and customer knowledge, including new business modelsUpdated content to reflect changed context and impacts on businesses, consumers/society and marketing activityEmphasis on competing globally within a digitalization contextUpdated vignettes and new case studies to help you connect marketing principles with practical applications.…

Zustand: New. In English.

Zustand: Brand New. 592 pages. 7.48x0.91x10.24 inches. In Stock.

Zustand: New. 2024. 8th Edition. paperback. . . . . . Books ship from the US and Ireland.

Zustand: NEW.

Taschenbuch. Zustand: Neu. Neuware - The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementationMarketing Strategy and Competitive Positioning, 8th Edition,by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.Key features include:- Focus on two central issues in marketing strategy formulation identifying target markets and creating a differential advantage- Increased emphasis on competing through differentiation and customer knowledge, including new business models- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity- Emphasis on competing globally within a digitalization context- Updated vignettes and new case studies to help you connect marketing principles with practical applications.…

Paperback. Zustand: New. The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition,?by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Key features include: Focus on two central issues in marketing strategy formulation - identifying target markets and creating a differential advantageIncreased emphasis on competing through differentiation and customer knowledge, including new business modelsUpdated content to reflect changed context and impacts on businesses, consumers/society and marketing activityEmphasis on competing globally within a digitalization contextUpdated vignettes and new case studies to help you connect marketing principles with practical applications.…

Paperback. Zustand: new. Paperback. Develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning. This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment. Marketing Strategy and Competitive Positioning, 8th edition offers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…

Zustand: New.

Zustand: As New. Unread book in perfect condition.