Isbn: 9781292449364 - principles of marketing, global edition (business and economics) (16 Ergebnisse)

Paperback. Zustand: New. 19. The item is brand new, never used or read. It's in perfect condition and may include supplements and/or access codes or come shrink-wrapped. International edition.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. pp. 768.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Zustand: NEW.

Paperback. Zustand: Brand New. 19 edition. 768 pages. 10.79x8.58x1.26 inches. In Stock.

Zustand: New. 2023. 19th Edition. Paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Neuware - Master the key marketing challenges and see how you can develop meaningful connections with your customers.Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.Key features include:Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices.End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.A sample marketing plan showing you how to apply important marketing planning concepts.End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations.Also available with MyLab®MarketingMyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.If you would like to purchase both the physical text and MyLab®Marketing, search for:9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText.Package consists of:9781292449364 Principles of Marketing, Global Edition, 19th edition9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eTextMyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.…

Zustand: New. &Uumlber den AutorAbout Our AuthorsAs a team, Philip Kotler, Gary Armstrong and Sridhar Balasubramanian provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the worl.

Taschenbuch. Zustand: Neu. Neuware -Also available with MyLabï¿¿MarketingPearson, St.-Martin-Straße 82, 81541 München 768 pp. Englisch.

Taschenbuch. Zustand: Neu. Principles of Marketing, Global Edition | Gary Armstrong (u. a.) | Taschenbuch | 768 S. | Englisch | 2023 | Pearson | EAN 9781292449364 | Verantwortliche Person für die EU: Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, 81541 München, buchhandel[at]pearson[dot]com | Anbieter: preigu. …

Taschenbuch. Zustand: Neu. Neuware -Master the key marketing challenges and see how you can develop meaningful connections with your customers.Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace.Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.Key features include:- Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices.- End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned.- A sample marketing plan showing you how to apply important marketing planning concepts.- End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations.Also available with MyLab®MarketingMyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student.If you would like to purchase both the physical text and MyLab®Marketing, search for:9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText.Package consists of:- 9781292449364 Principles of Marketing, Global Edition, 19th edition- 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing- 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eTextMyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. 768 pp. Englisch.…