ISBN: 9781292425191 - essentials of services marketing (12 Ergebnisse)

Paperback. Zustand: Brand New. 4th edition. 680 pages. 10.87x8.50x1.02 inches. In Stock.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: New. &Uumlber den Autor Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore (NUS). He is also an international fellow of the Service Research Center at Karlstad University, Sweden, a.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - For undergraduate courses in services marketing.As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.…

Taschenbuch. Zustand: Neu. Essentials of Services Marketing | Jochen Wirtz | Taschenbuch | 680 S. | Englisch | 2022 | Pearson | EAN 9781292425191 | Verantwortliche Person für die EU: Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, 81541 München, buchhandel[at]pearson[dot]com | Anbieter: preigu. …

Zustand: New. 2022. 4th Edition. Paperback. . . . . . Books ship from the US and Ireland.

paperback. Zustand: New.

Taschenbuch. Zustand: Neu. Neuware -As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in the field, this book places marketing issues within a broader generalmanagement context and shows the relationships between the marketing,operations, IT, and human resources functions in service firms.Pearson, St.-Martin-Straße 82, 81541 München 649 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in the field, this book places marketing issues within a broader generalmanagement context and shows the relationships between the marketing,operations, IT, and human resources functions in service firms. 649 pp. Englisch.…