ISBN: 9781292425191 - essentials of services marketing (17 Ergebnisse)

Paperback. Zustand: Good. For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today?s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms. …

Paperback. Zustand: Very Good. For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today?s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms. …

Zustand: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

paperback. Zustand: Sehr gut. 680 Seiten; 9781292425191.2 Gewicht in Gramm: 2.

Zustand: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1600grams, ISBN:9781292425191.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New.

Zustand: Very Good.

Zustand: New. &Uumlber den Autor Jochen Wirtz is Vice Dean MBA Programmes and Professor of Marketing at the National University of Singapore (NUS). He is also an international fellow of the Service Research Center at Karlstad University, Sweden, a.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - For undergraduate courses in services marketing.As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.…

Taschenbuch. Zustand: Neu. Essentials of Services Marketing | Jochen Wirtz | Taschenbuch | 680 S. | Englisch | 2022 | Pearson | EAN 9781292425191 | Verantwortliche Person für die EU: Pearson Studium im Verlag Pearson Benelux B.V. Zweigniederla, Sankt-Martin-Str. 82, 81541 München, buchhandel[at]pearson[dot]com | Anbieter: preigu. …

Zustand: New. 2022. 4th Edition. Paperback. . . . . . Books ship from the US and Ireland.

paperback. Zustand: New.

Taschenbuch. Zustand: Neu. Neuware -As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in the field, this book places marketing issues within a broader generalmanagement context and shows the relationships between the marketing,operations, IT, and human resources functions in service firms.Pearson, St.-Martin-Straße 82, 81541 München 649 pp. Englisch.…

Taschenbuch. Zustand: Neu. Neuware -As economies across the world continue to transition toward services,skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of todayGÇÖs world,incorporates recent academic and managerial thinking, and illustratescutting-edge service concepts. Designed to provide a crisp introduction to keytopics in the field, this book places marketing issues within a broader generalmanagement context and shows the relationships between the marketing,operations, IT, and human resources functions in service firms. 649 pp. Englisch.…