9781292314969 - strategic brand management: building, measuring, and managing brand equity, global edition: building, measuring, and managing brand equity, global edition (business and economics) von keller, kevin; keller, kevin lane; swaminathan, vanitha (20 Ergebnisse)

Zustand: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed…

Taschenbuch. Zustand: Neu. Neuware -Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illus…

Taschenbuch. Zustand: Neu. Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition | Kevin Lane Keller (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2019 | Pearson | EAN 9781292314969 | Verantwortliche Person für die EU: Pearson Deutschland/Auslieferung Zeitfracht-VA, St.-Martin-…

Taschenbuch. Zustand: Neu. Neuware - For courses in brand management.Create profitable brand strategies by building, measuring, and managing brand equityStrategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defi…

Taschenbuch. Zustand: Neu. Neuware -For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, def…