Isbn: 9781292308722 - marketing research: applied insight (11 Ergebnisse)

Zustand: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Zustand: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Zustand: New. pp. 976.

Zustand: Nuevo. Marketing Research : Applied Insight editado por Pearson-prentice hall.

PAP. Zustand: New. New Book. Shipped from UK. Established seller since 2000.

Zustand: New. In English.

Taschenbuch. Zustand: Neu. Neuware - For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: - Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings - Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter - Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world's learning company.…

Paperback. Zustand: Brand New. 6th edition. 976 pages. 10.35x7.76x1.42 inches. In Stock.

Zustand: New.

Zustand: New. 2020. 6th Edition. Paperback. . . . . . Books ship from the US and Ireland.

Taschenbuch. Zustand: Neu. Marketing Research | Applied Insight | Dan Nunan | Taschenbuch | Pearson Education Limited | Englisch | 2020 | Pearson Education Ltd | EAN 9781292308722 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu. …