9781292200309 - marketing: an introduction, european edition von brennan, ross (16 Ergebnisse)

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paperback. Zustand: Very Good. Marketing An Introduction This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money b…ack guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

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Sprache: Englisch
Verlag: Pearson Education Limited, United Kingdom, Harlow, 2019
- Softcover
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Paperback. Zustand: Very Good. Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and ful…l coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe.You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function.You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer.Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

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Armstrong: Marketing An Introduction_p4
Brennan, Ross/ Harker, Michael/ Armstrong, Gary/ Kotler, Philip T.
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Paperback. Zustand: Brand New. 4th edition. 672 pages. 10.39x7.56x0.71 inches. In Stock.

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Zustand: New. 2019. 4th New edition. Paperback. . . . . . Books ship from the US and Ireland.

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Taschenbuch. Zustand: Neu. Neuware - Stay up to date with the current principles and major themes of Marketing, from theory to practice.Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline an…d full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition - You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. - You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. - You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. - Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

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Kartoniert / Broschiert. Zustand: New. Über den AutorGary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. Philip Kotler is S.C. .

Armstrong: Marketing An Introduction_p4
Brennan, Ross/ Harker, Michael/ Armstrong, Gary/ Kotler, Philip T.
- Softcover
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Paperback. Zustand: Brand New. 4th edition. 672 pages. 10.39x7.56x0.71 inches. In Stock.

- Softcover
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Taschenbuch. Zustand: Neu. Marketing | An Introduction, European Edition | Michael Harker | Taschenbuch | Pearson Education Limited | Kartoniert / Broschiert | Englisch | 2019 | Pearson Education Ltd | EAN 9781292200309 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anb…ieter: preigu.